We can buy a new car on the phone, and virtual reality and mobile gaming will help us do it
In 2021, Toyota and Lexus are preparing a strong expansion of online tools so customers can buy a car without leaving home. Global automotive brands are trying to keep up with new consumer needs dictated by the pandemic. From a study conducted by AdColony for Mobiem (AdColony study, 2020.) The new generation of AirPods and changes in Apple Music show that Poles are also more and more willing to buy cars 100 percent. over the Internet. The mobile industry is now changing rapidly, and the biggest and experienced players know where to look for potential customers online and are increasingly bold in entering the world of mobile gaming. So Ford hired a video game developer to design a new pick up model, and asked gamers to help create a car called the Ford of Europe. There will be more and more forms of combining virtual reality with real purchase decisions. Today, the customer is found in e-commerce channels, and mobile gaming users are an increasingly powerful group of digital consumers.
Proclaiming predictions about the growth of the e-commerce segment is now becoming a given. Over the past few pandemic months, the retail shopping market has changed and that’s a fact. We are buying more online – including using smartphones – and the online shopping sector will have high ratings this year as well, and with many active consumers online retail will remain as a convenient habit for a long time. This market will grow and this is no longer a revolution. However, what goods we will be ordering with our cell phone in the near future may be interesting – comments Michał Giera, CEO, Mobiem Polska – It turns out that buying a passenger car in br. 46% plan to implement innovative IT solutions. of Poles asked about it (Wallets of Poles under a magnifying glass, 2020 survey.). Surprising? No, but one in four of them wants to conclude such a transaction exclusively with the help of online tools, rather than in person, by visiting a car showroom or meeting with a broker, and this is a prognosis worth noting. For the auto industry, this is important data because it shows a whole new consumer behavior. This is an opportunity to read the needs and expectations of potential buyers and find them on the Internet, among others, in social media, thematic services and through advertising in mobile gaming – Michał Pietruszka, Head of Mobile Product, Mobiem Polska
Continue reading →